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A strategic mixture of product, price, promotion and place.

Mix Marketing was developed out of the need to help businesses strategically use their marketing resources to the fullest.  The definition of a marketing mix is explained as "a combination of factors that can be controlled by a company to influence consumers to purchase its products."  Those factors are products, pricing, promotion and place.


Stacey Kuzda

Dublin, Ohio  43017‚Äč